New energy passenger car market is surging.After winning the top spot in domestic new energy passenger car sales for the ninth time in a row, BYD’s ambition goes beyond this and begins to accelerate the brand strategy of comprehensive iteration and upgrading.On February 17, BYD Group refreshed its brand and released a new logo, followed by byd Auto, which also updated its logo.Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.In 2021, BYD achieved global sales volume of nearly 60 new energy passenger vehicles, and won the top spot in domestic sales of new energy passenger vehicles for the ninth time, with cumulative production and sales exceeding 1.5 million units.The launch of byd auto brand new logo will also bring more attention and topics, so BYD may usher in good sales performance again in 2022, we may wish to wait and see.